CLIENT
Lange Łukaszuk is a distributor of renowned hand tools, power tools, and lighting. The brands it represents in Poland are known for their high — and often top-tier — product quality. Founded by a pair of friends, the company has been a true pioneer in the Polish tool market since 1987.
CHALLENGE
The year 2017 marked the 30th anniversary of Lange Łukaszuk. To celebrate the occasion, we were asked to refresh the brand — a task we approached comprehensively. Starting with a cohesive and well-aligned strategy, through a refreshed logo, and finishing with meticulously crafted corporate materials down to the smallest detail.
LOGO
Modern minimalism, updated color palette, and a nod to history through the preservation of the original typeface — that’s how we introduced the Lange Łukaszuk logo into the company’s fourth decade.
ANNIVERSARY FOLDER
Brand identity, company history, and the people who make it all happen — these are the key elements of the anniversary folder, a gift for Lange Łukaszuk’s partners, friends, and employees. In one place, we gathered archival materials, the founders’ memories, and tributes to team members who have contributed to shared success over 30 years. The entire piece aligns with the new visual identity and is presented in a dynamic, engaging form.
PHOTO SESSION
Experts in their element — that’s how we’d describe the photo session we organized for the Lange Łukaszuk team. The results? Modern, dynamic photographs that enhance every piece of creative work and communication.
CORPORATE PRINTS
Comprehensive redesign and creation of new corporate prints and business materials.
ANNUAL CATALOG
We refreshed the format of the 2018 product catalog — engaging content, a visually appealing presentation of brand strengths, a showcase of the people behind the company’s offer, and a clear product layout. Lange Łukaszuk gained a publication that’s enjoyable to browse, easy to navigate, and memorable.
PRODUCT BROCHURE
Articles, expert advice, insights, and promotions — we designed the new Lange Łukaszuk product brochure to look and feel like a premium magazine. It’s one of the most unique publications of its kind in the tool industry.
