Task
Greenworks, an international manufacturer of battery-powered garden tools, decided to enter the Polish market with full force. The brand launch required a set of integrated and modern activities — and the Red Albatross team was chosen to design and deliver them.
Solution
We started with strategic groundwork. After analyzing the brand’s structure and its market environment, it became clear — Greenworks represents the future of gardening and a commitment to an eco-friendly tomorrow. “The Future in Your Hands.” That idea guided us throughout the entire design process.
Avatars
How do you present a broad, technologically advanced product range in a way that everyone can relate to? How do you create emotional connection and likability for the brand right from the start? Meet Alicja, Paweł, and Mirosław — our garden brand heroes.
Catalogs
Eco lifestyle, greenery, and the joy of working in the garden. While creating product catalogs for Greenworks, we focused not only on presenting the products in an attractive and clear way — that’s a given. We aimed to bring to paper the feeling of being surrounded by nature. That’s true user experience.
Website
Consistent, intuitive, and clear — we designed the official Polish Greenworks website to naturally guide users toward choosing the right products for their gardens. It’s a functional virtual advisor — both on desktop and mobile.
Corporate prints
For the brand’s debut, we created a set of high-quality printed materials — from exclusive invitations for business partners to premium large-format graphics and eco-friendly branded bags for guests at the brand’s launch event.
Brand launch
Greenworks made its debut at the prestigious Gardenia Fair. For this occasion, we designed the concept and layout of a unique interactive booth — a space where direct product experience was enhanced by the possibilities of digital technology.
Online supports offline
Each product was labeled with a QR code that visitors could scan to view full specifications online. Booth guests also interacted with touch screens displaying the brand’s website and videos showcasing the products in action.
